7138 E. Lamar Alexander Pkwy, Townsend, TN • ViewShopping Cart


About Us

Apple Valley is actually three stores in one Townsend TN shopping center. Stretch your legs and browse the Country Store and the Dancing Bear Mercantile, perhaps grab a bite in the Cafe.

In the Country Store, you’ll find a huge variety of merchandise – from fudge and jellies to garden and home decor. Here you’ll find the perfect souvenir to capture the spirit of your Smoky Mountain adventure and take a bit of fun home with you.

Dancing Bear Mercantile is the finest store in Townsend, and is all about capturing the tone of the Smokies by combining the best in cabin decor, the highest quality food items, and brands such as Kavu, Minnetonka & more! Dancing Bear Mercantile isn’t just a store — it’s the only store of its kind, providing special selections with a Smoky mountain emphasis.

Finally, the Apple Valley Café is a popular Townsend spot to grab a bite of breakfast, lunch or just a snack. Our World Famous Apple Fried Pies are a must. We sell over 50,000 Fried Pies a year, and people come from all over the country to get one. We also have Blue Bunny ice cream and assorted home made fudge. Our new front deck is a great place to unwind with before heading into the mountains, or upon your return.